Fractional CMO for emerging-markets expansion
I run marketing where playbooks don't exist yet. Currently CMO of Naran, a mobility fintech operating in Colombia, Peru, Senegal and Côte d'Ivoire. Ten years, ten countries, four continents.
What I do
Market entry strategy
From market selection and ICP to a 90-day go-to-market roadmap.
Emerging markets ops
LatAm (Colombia, Peru) and West Africa (Senegal, Côte d'Ivoire): payments, messengers, hiring, unit economics.
Performance at scale
$500k+/month ad budgets across Meta, Google, TikTok. Attribution across 12+ markets.
Fractional CMO
2–3 client slots at a time. Full marketing function ownership without the full-time cost.
AI-native execution
AI stack in production: creative, localization, analytics, WhatsApp funnels — not in slides.
Currently taking 1 new advisory client per quarter. Time zones: LatAm, EMEA. Language: English, Russian, working Spanish.
Let's talk
Tell me about your company, target markets, and the biggest unknown you're trying to reduce. I'll get back within 1–2 business days.